The program is well segmented into four different on-boarding levels with different skills certifications, sales and target activities, and rewards. The Top three partners in both the regions achieving highest sales will be rewarded,” Chib explains.īeing a partner-focused IT security company, Sophos has a dedicated partner program for the Middle East & Africa region. The Middle East & Africa region is divided into leading and emerging countries and both have different targets. “As part of our ‘Channel First’ sales strategy, this initiative will help our partners to expand their business across the channel in the Middle East & Africa. With this campaign, Sophos’ objective is to reward and motivate the extensive list of partners of these categories in the MEA region. “Authorized and Silver partners are our major source of SMB business in the MEA region. The rewards are applicable on the sale of all the products logged between May – October 2017. Our main aim is to drive our partners to excel and incentivize them with rewards for their great effort. Speaking on the initiative, Harish Chib, vice-president, Middle East & Africa at Sophos, says: “The rewards are a part of the company’s plan to encourage our silver and authorized partners to generate revenue opportunities and achieve their business goal. It is also aimed at driving sales for the latest security solutions. The Sophos Super star campaign is designed to motivate partners with additional rewards on achieving their target. Sophos has announced a new initiative for its authorized and silver partners from the Middle East & Africa (MEA).
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